CTE Introduction To Marketing

This course will introduce students to the functions and foundations of marketing. This is a hands-on project-based course that encourages independent thinkers as well as student collaboration. Presentation skills, creativity, soft skills, and mock interviews are part of this course to help prepare students for college and career. Topics that are covered are: Marketing, Selling, Economics, Communication Skills, Promotion and Career Portfolios. Marketing helps prepare students for college level course work as well as immediate entry into the world of work. Students enrolled in the Marketing program will be able to participate in DECA, Association of Marketing students. DECA gives students the opportunity to compete in marketing areas while building self-confidence and networking with business professionals. Participation in student organizations is an instant resume enhancement as well as an incentive on college applications.

Academic Credit: VPAA, OLE, and SMR

CTE Advanced Marketing

Prerequisite: Introduction to Marketing

This course is an upper-level marketing course that will prepare students for the collegiate level. This is a hands-on project-based course that will further the foundational concepts covered in Marketing I as well as introduce advanced topics of study. Topics that are covered are: Product Service Management, Marketing Research, Promotion/Advertising, Pricing, Human Resources and Professional Career Skills. Students will explore different career opportunities and college programs available in the business field by guest speakers. DECA is strongly encouraged. 

Academic Credit: VPAA, OLE, SMR and WLII

CTE Small Business/Specialty Marketing

Prerequisite: CTE Introduction to Marketing

This program presents small business operations and specialty marketing as a career path. Students will focus on the following areas: Business Operations, Product Service Management, Financial Start-Up, Human Resources, Fashion Marketing, Sports Marketing, Hospitality Marketing, and Travel/Tourism.  Marketing students will learn how to run a small business and what it takes to become a successful entrepreneur. They will create a business plan; understand the communication skills necessary to operate a business while working in conjunction with specialty marketing topics. Students will have the opportunity to join and compete in a DECA. Students will have the opportunity to take School Store Operations for a hands-on school-based enterprise experience. 

CTE School Store Operations

Prerequisite: Successful completion of (or concurrently enrolled in) Advanced Marketing or Small Business/Specialty Marketing

This course is designed to give the student training in basic store operations through actual work experience in the student-operated store. Areas of study include display and merchandising, operating a point of sale, inventory control, proper sales procedures, stocking/ buying goods, calling vendors and market research. Students are enrolled based on a written application, a personal interview, and the store director's approval.

STW Marketing Intern

PREREQUISITE: School to Work Coordinator approval, and completed or co-enrolled in CTE MICROSOFT OFFICE

This course offers students the opportunity to spend a portion of their school day working at a training site in the community. This employment experience is related to the career goals of the student and is supervised by a school-to-work coordinator. The student will develop workplace skills and leadership traits in their chosen area of specialty. Evaluation of job performance and assessment of coursework is the responsibility of the STW Coordinator with input from the training site supervisor. This program adheres to all federal and state labor laws.